5 Best Social Media Sites for Real Estate Industry

Social Media for Real Estate


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Zillow is a social media platform for house buyers, sellers, real estate investors, and agents. Agents can make free property listings that are active for 60 days or until they are removed from the site. Agents can use Zillow to display an infinite number of photographs and a personalized property description to increase traffic for viewings or open houses.


Houzz is primarily a social media website for consumers interested in home remodeling and renovation, but real estate brokers may find it useful for connecting with possible home buyers. Users visit Houzz for inspiration when remodeling, sometimes with the intention of selling, or when planning for their “dream home,” which they want to purchase eventually.


1Riel.Com is an exclusive social media platform designed only for real estate service providers and buyers. Their tagline itself says it i.e, Connecting Real Estate Service Providers and Buyers.

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It offers a few advanced features like:

  • Customized profile for all including buyers
  • Send and receive messages
  • Property listings
  • Real time analytics
  • Posting articlesx
  • Real estate digital marketing
  • Client Reviews
  • Learning and Training


Having a professional profile on LinkedIn gives the advantage to connect with business leaders and professionals across the world. LinkedIn, often known as the business social media site, is a vital tool to keep connected with crucial community business leaders who can recommend you leads.


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Facebook is the major social media platform used by the majority of the world’s population on a daily basis. According to the research, 1.84 billion users are active every day. In addition to having the most active users, Facebook provides additional benefits to businesses, such as comprehensive tracking and analytics, ad targeting, and user data.

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