Brand Reputation
Brand Reputation means the perception of the brand is viewed by the customers, stakeholders, and the market as a whole. It is the combination of ideas, feelings and emotions that a client associated with the brand due to the excellent customer service experienced when buying goods and services, whilst using them, and after-sales services provided by the company.
A brand Reputation shows that the customer lays trust in the brand, its offerings, takes pride and feels good in purchasing the good and services. Brand reputation is an intangible asset for the company.
Making an assessment of your brand’s current reputation in the market is the starting point of brand reputation management. An assessment must have a question regarding what others think and say about your brand. Target audience can be your current and potential customers, other professionals in your industry, the general public, and even your employees because understanding how your employees view your brand can help you figure out exactly what it should be.
Based on the research and study it is easy to understand how your brand’s reputation in the market, strategies to make it better and also keep it that way. Your brand’s reputation is an excellent measure of the trust the public and customers have in your company.
Reputation is one of the most important assets for a brand, it influences consumers whether or not you can be trusted. Beating around the bush and lying will reduce your reputation in the market or they will totally destroy it.
Also read, Ethics and Business!
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