Cambodia Entry Strategy

Enter Cambodia. Confidently.

We help international companies develop and implement winning Cambodia market entry strategies.

The challenge
Managing in a new Cambodia.

Cambodia’s business environment is changing faster today than ever before, due to new global realities, digital disruption, major shifts in customer behaviour and changing regulations. In this new Cambodia, traditional approaches to business management are unsustainable.

Our difference
We transform mindsets.

We bring a fresh perspective on your business performance to identify areas for rapid short-term improvement and lasting long-term change. First, we create detailed transformation roadmaps that help your people better visualise the journey ahead and then we support you every step of the way. Further, we bring our deep understanding of people and organisations to address the cultural aspects of transformation. Ensuring it becomes an ongoing journey rather than a one-stop destination.

Explore our Strategy services.

Sales & Marketing Transformation

Enter Cambodia. Confidently.

We help international companies develop and implement winning Cambodia market entry strategies.

How we help
Adapted to Cambodia.

Our superior Cambodia insight and rigorous approach give you a market entry strategy to win in Cambodia’s unique context.

Size-up the Cambodia opportunity.

The Cambodian economy is vast and growing fast. However, the country’s complex market structures, high share of unorganised players, and scarcity of reliable data make it difficult to form an accurate picture of the real market opportunity. We provide international companies with a highly granular and rigorously tested fact base for your target market in Cambodia including its size, competitive dynamics, and future growth trajectory.

Uncover your Cambodian customers' needs.

Forecast to become the world’s one of the fastest growing economies within a decade, Cambodia is a diverse country. Income levels, cultural norms, business practices, and value perceptions can vary widely. We help you segment your Cambodian customers and gain in-depth understanding of their wants, needs and desires.

Adapt your business model to the Cambodian context.

Applying a standard global template to the Cambodian market is rarely a recipe for long-term success. We help you innovate and indigenise your business model to the Cambodian context across production, supply chain, distribution, and marketing.

Develop your go-to-market strategy.

We help you build your detailed roadmap for Cambodia market entry and design the organisation to execute on the ground. With time-bound milestones and regular review mechanisms, your go-to-market strategy is an implementable action plan to get you up and running and en-route to success in Cambodia.

Evaluate your partners carefully.

Partnerships, joint ventures or acquisitions can all be important elements of your Cambodia market entry strategy. We help you avoid mistakes in partner selection that can lead to significant setbacks for international companies. We define clear selection criteria and thoroughly screen your potential partners on crucial strategic and operational parameters. As a result, you are able to choose partners with the right synergies and reduced risks.

Why we are different

Local insight. World-class support.
Our international team from the Philippines, India, UK, France, and Cambodia understand the nuances of doing business in Cambodia and the key challenges facing foreign companies, providing you with seamless support from start to success.

We are with you all the way

We know that the Cambodian market can sometimes seem daunting, even for experienced emerging market operators. Therefore our support goes beyond strategy development. We stand alongside you and your team to help implement and iterate your India strategy and ensure your long-term success.