Before we go into how to effectively market your spa, there are three things that you should definitely keep in mind:

•       Attitude and professionalism of the staff
•       The ambiance and decor of the spa
•       Your Unique Selling Point (USP)

The first two reflect your brand and are the most important components in developing your spa’s brand and a positive market image. They’ll not just to help you attract new clients, but they’ll also help you to keep the customers you already have!

Then, don’t forget about your unique selling point! Whatever you do, your USP should always be at the centre of your spa marketing strategy.

This is what distinguishes your spa apart from the competition and why your clients choose you! As a result, making it the central focus of all your communications will help you develop the success of your spa marketing strategies.

Use social media to promote your spa.

Everyone understands the importance of being active on social media. That isn’t enough, though! To attract new clients, you must market your business on social media.

This is one of the most cost-effective strategies to promote your spa. It requires long-term consistency and dedication. Here are a few things to think about if you want to increase your social media traffic and engagement, as well as gain more customers:

Post on a regular basis: Like I stated previously, consistency is essential when it comes to social media. So, make sure you’re not simply posting stuff on your various social media pages when you’re in the mood or when you’re free. Make a posting schedule for your social media pages so you don’t miss anything. While doing so, think about the best days and times to post content.

Use relevant hashtags: Hashtags are essential for increasing your social media reach. When you post something, make sure to include hashtags that relate to the content of the post, as well as the most popular industry hashtags. Don’t overuse or underuse hashtags.

The ideal number of hashtags for LinkedIn is two, for Instagram it’s eleven, and for Facebook it’s six.

The importance of user-generated content cannot be overstated: People are more likely to relate to your clients than to you. Encourage customers to submit photos of their visit to social media and tag you in them. You can then share their content to promote it and build an emotional connection with your audience.

Contests and giveaways should be hosted: Who doesn’t enjoy the thrill of a free reward? Contests on social media and giving away freebies can help you increase your reach and engagement. These are especially appropriate for special occasions and holiday seasons. The benefits can be in the form of a freebie or an exclusive discount, whichever you like.

Here’s an example from Real Spa’s Facebook page managed by @Phoenix Lab Asia, the best digital marketing agency in Cambodia. Take note of how their profile and cover photographs match one another while also highlighting their brand. They’ve uploaded their location to Google Maps, as well as some brief information about their spa and its services.

Don’t forget about the Send Message button, which can help them gain more bookings from their Facebook followers.