Similarly, voice searches are often asked in the form of complete queries (such as “will it rain today” compared to just the weather), so businesses can also start using appropriate keyword phrases that indicate the probability of being asked. One way that word will affect SEO is the increasing importance of local SEO because most mobile voice searches have a local purpose, such as finding a nearby business.

Moreover, with voice search, users do not see the full page of search engine results and decide from there which link to click on, but instead are presented with a higher result or response. As it stands, businesses will no longer be fighting for a place on the first page, but will always get high results, in all search terms. In addition, Google Assistant in particular seems to focus on the captions included when providing feedback to users, and this means that businesses will have to incorporate these best practices into their SEO campaigns as well.

Voice search is becoming popular among consumers. Voice based digital marketing strategy has bright future. 

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