As social media is becoming prominent part in peoples’ life employers are becoming highly concerned about how employees’ social median posts and interactions affect the company’s reputation. While social media can be an excellent tool for effectively promoting a company’s brand and image, improper use of social media accounts by employees can be damaging.
The use of social media can sometimes have a negative impact. When improperly managed, it can damage your brand image, affect public impression of your company, and even lead to losing clients.
What is Social Media Policy?
A social media policy is a code of conduct that instructs employees how to behave on social media.
The Benefits of Having a Social Media Policy
Has your organization had a social media crisis? Or your employees share photos that aren’t in keeping with your brand’s image? There are numerous benefits to having a written social media policy, including:
· Keeping your brand identification constant across social media platforms
· Encouraging employees to become brand ambassadors
· Employees’ social media activity promotes your company and increases brand awareness.
Controlling the usage of social media of employees is practically difficult since someone will always go against the wind. However, by ensuring that the rules and regulations are clear, minor damages may be avoided.
“Focus on how to be social, not on how to do social.”
Jay Baer, Convince & Convert